Smells good, good ingredients, and easy to work with but dries out my hair terribly. There are better products out there in my opinion.

First impression, nice packaging. The breakdown, application, and finishing are very smooth. The hold for my hair is about 5-6 hours, I would say it is natural shine. Great pomade, high quality, strongly recommend.

This is a great product for someone like myself who has a finer hair type. Smells great, Easily re-styleable, feels good and keeps my hair where it needs to be. Only complaint (which is minor) is the new branding. Something that used to have a lot of character and personality now looks like a generic department store brand.

As the title says, this is my very first pomade. After doing research across a variety of companies, I settled with this one (as it also aligns with my personal beliefs).
I have medium/long, wavy/curly hair. The kind that "poofs" when you brush it. I always hated the "poof" effect, which is why I ended up shaving the bottom layer of my hair in hopes of settling it. Anyway, after learning about pomades being an option, I decided to try this one due to the natural ingredients and being water-based. Turns out this product helped a tonnnn; I no longer have flyaways at the top and side of my head and my hair does not look like a puffy ball anymore. It actually has provided defined volume and my hair still feels silky smooth, even after using a considerable amount. No grease, no pasty or oily feeling leftover.
It is best to use it on wet hair + comb in my experience, and just build up a bit more after it dries down. I have now ordered my second jar in a full size this time.

Shipped very quickly! It has the perfect amount of hold, not too heavy but definitely not a light hold. My hair feels great after washing it out, too!