Follow up review, performance is undeniably great, but the scent definitely is an acquired taste and interferes with my colognes. I like the idea of the scent but not so much in practice. I would take the rosemary out of this. I have three others from SR and I love them.

This is great for just throwing in and running out the door. Also it really does a great job of conditioning your hair. I find the hold medium. Super easy to use.

Without a doubt, the Loyal Sea Clay Styling Balm is the best pomade I have ever used. It is my go-to pomade for daily use. The Loyal Styling Balm is, as described, a lighter pomade, but it's easy to play with the amount of hold on offer. Just add a bit more for a slightly firmer hold and it won't feel like your hair is clogged or oversaturated.

It applies very easily and the comb will run through my thick and wavy hair with ease. The shine is just what I'm looking for and the scent is ace.

Highly recommended to anyone that likes a light to medium pomade with classy shine.

Although I don’t have a lot of hair, those with thinning hair can appreciate the need for taming those crazy sticking up fly away renegades. The balm is perfect for that but I use it primarily on my beard. It’s perfect, non-greasy like a lot of the shea butter based products, as it both nourishes and has a great fragrance not unlike the all purpose oil. Kudos to the team.

I have very fine hair and was looking for a light hold product. Unfortunately, as the day went on, it got greasier looking and it started getting very wavy. It just didn't provide enough hold to keep everything together. I do think that this works well as a conditioning product.