Pretty solid matte paste with a medium-firm hold. It can be a love hate relationship. While it’s usually a pretty easy application, it can sometimes feel overly waxy and lend to more shine. Other times, it performs well with good hold and a matte appearance. Can create texture but not like clays. When layering into shorter to medium hair it has performed better for me vs longer hair styles.

Strong hold. Light scent. Easy to apply. Easy to wash off.

Literally the best hair product i have ever used. And the only one i will ever need! This stuff is absolutely amazing, the look, the volume, the texture, ease of use, everything about it. I can go on and on but a little goes a long way, and this is my 3rd full size jar im ordering in over 3 years now. I have longish hair and style it swept back, comb the front back a little with a tooth comb to set and then finger comb slightly after that. My favorite part about this is that once its styled it is super natural, no shine look but will get more pliable throughout the day and a quick run through with fingers sets it back and keeps it there without it being heavy or weighted down at all but still stays where you want it. I apply 2 or 3 sprays of the sea salt texture spray throught my hair, in my hands first. And then northern lights after that in layers a tiny bit at a time. A little goes a long way and you need less than you think. The smell is amazing, fresh citrusy scent. Blow dry a little bit to add volume and done. Just order some and play around with how you like to use…you will not be let down at all!!

Smells great, easy application, malleable throughout the day. What more can you ask for. Love it.

I used the Aveda Pure-Formance Grooming Clay for many years before switching to this product as the Aveda has become far too expensive recently. This product is a great alternative with HIGHER hold, and the same matte finish. The only possible downside is that you have to use a bit more technique when applying the product to prevent tugging in your hair, however, that was easy to learn. This product being $25 for 3.4 ounces compared to Aveda's clay that is $34 for 2.6 ounces makes this a clear winner. It smells great, and leaves my hair re-stylable throughout the day. I have dense, fine, straight hair of medium length.