I have very thick, short straight hair and I feel like a get a good hold with this product, especially when reapplied the next day with no washing of my hair. Even with not washing for 2-3 days and reapplication after getting my hair wet I see little to no flaking of the product. It doesn’t leave me hair as soft as other pomades/products , but with it being a clay I wasn’t expecting it to have too much of a moisturizing effect.

Impressive hold that lasts but is easy enough to wash out. The finish is a terrific dry matte/natural look. Scent is relatively inoffensive, good balance of woodsy with a hint of citrus and not overbearingly strong.

The hold is definitely strong and the finish matte but scooping it and working it in is very difficult. I had to add quite a bit of water to even get it going and even then it was hard to get rid of some whiteish patches it left. I still like the brand but I'll stick to some of their other products.

Ive used this for a couple months now and am very satisfied.
After trying 'Northern Lights' and 'Easy Tiger', I believe ill be settling on this one.

Super strong hold (even for my thick, straight and long hair) and absolutely no shine. Beautiful matte look.
Consistency is the best out of the 3 I've tried so far. Easy to scoop, and washes away even without soap.
'Northern lights' and 'Easy Tiger' was nightmare to get out of the jar and to wash off my hands for some reason.
Smell is very similar to the ones mentioned above ( a lemon kind of scent ) however, this one had hints of pepper which was nice.

I have used this product for some time now.
This is my second jar. I will admit it can be tough to get out of the jar at times, but it applies easily and styles very well.
Water rinse also.